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Digital Marketing Specialist

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<p style="text-align:left"><span class="emphasis">It's fun to work in a company where people truly BELIEVE in what they're doing!</span></p><p style="text-align:inherit"></p><p style="text-align:left"><i>We're committed to bringing passion and customer focus to the business.</i></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p><b>Position</b>: Specialist, Digital Marketing</p><p><b>Report to Title</b>: Director, Digital Marketing</p><p><b>Location</b>: U.S. Remote</p><p><b>Date</b>: April 2026</p><p></p><p><b><u><span>Position Overview</span></u></b></p><p>Our Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel.</p><p></p><p><b><u>Responsibilities</u></b></p><p><b>Campaign Planning & Orchestration</b></p><ul><li>Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective</li><li>Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths</li><li>Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality</li></ul><p><b>Marketing Operations & Automation</b></p><ul><li>Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates</li><li>Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment</li><li>Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization</li></ul><p><b> Reporting, Insights & Optimization</b></p><ul><li>Build and maintain dashboards to track campaign, funnel, and lead performance</li><li>Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution</li><li>Review attribution and source tracking to ensure accurate reporting across channels</li></ul><p><b>Selective Hands-On Execution</b></p><ul><li>Execute strategic email campaigns within HubSpot</li><li>Build and optimize landing pages for key initiatives</li><li>Collaborate with the Web & SEO Platform Owner on website updates, conversion tools, and campaign integrations</li></ul><p></p><p><b>QA & Continuous Improvement</b></p><ul><li>Conduct campaign quality assurance across all channels prior to launch</li><li>Validate tracking, attribution, and data integrity</li><li>Identify optimization opportunities based on performance insights</li></ul><p></p><p><b>Working with External Partners</b></p><ul><li>Collaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is required</li><li>Defines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standards</li><li>Maintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depth</li></ul><p></p><p><b><u>Basic Qualifications  </u></b><span style="overflow-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto;">                                               </span></p><ul><li>3–5 years of experience in digital marketing, marketing operations, or campaign management</li><li>Strong hands-on experience with HubSpot (certification preferred)</li><li>Experience working with Google Advertising and conversion tracking</li><li>Solid understanding of buyer journeys, funnel strategy, and conversion optimization</li><li>Proven ability to manage multiple stakeholders, projects, and timelines</li><li>Excellent communication, collaboration, and organizational skills</li><li>Detail-oriented mindset with a strong focus on quality and accuracy</li></ul><p></p><p></p><p>#LI-REMOTE</p><p></p><p><span><span><span><span><span><span><span><i>if you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!</i></span></span></span></span></span></span></span></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...