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Senior Marketing Strategist

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<p>About the job</p> <p>We are hiring a Senior Marketing Strategist for a leading immigration law firm in the professional legal and advocacy industry. This is a full-time remote role for a U.S.-based company.</p> <p>This position is designed for an experienced marketing leader who will partner closely with the Marketing Director to plan and execute high-level marketing strategies while also ensuring consistent, hands-on campaign delivery. The Senior Marketing Strategist will be a strategic driver of the firm’s marketing efforts and serve as a key backup to the Marketing Director, expanding the firm’s visibility, strengthening brand reputation, and generating qualified leads for immigrant families seeking legal representation.</p> <p>Key Responsibilities</p> <p>Collaborate with the Marketing Director to develop comprehensive 12-month marketing strategies aligned with firm growth goals<br /> Conduct market research and competitive analysis to identify opportunities and optimize brand positioning<br /> Design integrated marketing campaigns across digital and traditional channels (SEO, PPC, email, content, social media)<br /> Ensure consistent follow-through from campaign conception to launch, meeting timelines, budgets, and performance targets<br /> Oversee website optimization, lead generation funnels, and conversion rate improvement efforts<br /> Track and analyze all marketing KPIs, providing detailed monthly performance reports<br /> Monitor lead quality, conversion rates, and customer acquisition costs, and optimize campaigns accordingly<br /> Develop compelling content strategies that resonate with immigrant communities and reflect the firm’s brand voice<br /> Create and oversee production of testimonials, case studies, and success stories<br /> Build strategic partnerships with immigrant advocacy groups, nonprofits, and community organizations<br /> Plan and execute community outreach initiatives such as “Know Your Rights” workshops, webinars, and public relations efforts<br /> Serve as a trusted backup to the Marketing Director, ready to assume leadership responsibilities when required</p> <p>Required Qualifications</p> <p>Bachelor’s degree in Marketing, Communications, Business Administration, or related field<br /> 7+ years of progressive marketing experience with demonstrated strategic planning capabilities<br /> 3+ years in senior marketing roles with campaign and budget management responsibility<br /> Proven track record of developing and executing successful marketing strategies with measurable results<br /> Strong analytical skills with experience using marketing analytics platforms and KPIs<br /> Excellent project management abilities with consistent follow-through on deliverables<br /> Deep experience with digital marketing channels: SEO, PPC, social media, email marketing, content marketing<br /> Excellent written and verbal communication skills<br /> Demonstrated ability to work independently in a remote environment<br /> Experience working with legal services, professional services, or mission-driven organizations is preferred</p> <p>Preferred Qualifications</p> <p>Master’s degree (MBA or Marketing emphasis)<br /> Experience in immigration law, legal services, or advocacy organizations<br /> Bilingual capabilities (Spanish preferred)<br /> Experience managing marketing teams or external vendors<br /> Background in crisis communications or sensitive issue marketing</p> <p>Required Skills &amp; Tools</p> <p>Google Workspace<br /> Slack<br /> Zoom<br /> WordPress or equivalent CMS<br /> Meta Business Suite / LinkedIn Ads / Google Ads<br /> Google Analytics / Looker Studio<br /> Project management tools like Asana or Trello<br /> CRM and marketing automation platforms (HubSpot, Salesforce, etc.)</p> <p>Schedule &amp; Pay</p> <p>Full-time position; U.S. hours in the MST/EST time zones<br /> This is a fully remote job for a U.S.-based company<br /> Pay ranges from R14,000 to R25,000 per month, depending on experience and skill<br /> Annual raises, bonuses, and paid holidays/PTO</p> <p>System Requirements</p> <p>Internet speed of at least 20 Mbps<br /> Computer with a 2.4 GHz processor or higher<br /> 8 GB of RAM or higher<br /> Windows 10 or newer, or Mac OS X 10.10 or newer<br /> HD 720p webcam<br /> Headset with a microphone</p> <p>Benefits</p> <p>Competitive pay rates<br /> Consistent hours and pay<br /> The company provides a U.S. phone number and business email address<br /> Enjoy the flexibility of working remotely, from home or any location of your choice<br /> Eliminate commute time and costs<br /> Opportunities for leadership growth and career advancement<br /> Consistent work with the same team, fostering long-term professional relationships<br /> A supportive and inclusive environment that values diversity and professional development</p>

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